Hello, I'm your marketing communications consultant

Let me help you increase brand awareness acquire new customers attract and retain talents delight your customers find out why... convince ... educate ... announce... build a successful content strategy communicate in French

Services

Let’s work together to grow your business by increasing brand awareness and reputation, attracting new customers and employees, and expanding your reach to new audiences.

Advice

We work together to optimize your marketing communications and solve the problems that are holding your business back.
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  • Improve brand awareness and grow your business
  • Protect and enhance brand reputation
  • Build and maintain a positive opinion of your brand
  • Audit and analyze internal and external communications

Strategic Planning

We determine the strategies and means to achieve your goals.
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  • Action plan in response to an issue
  • Outreach or business development plan
  • Corporate communication plan
  • Communication plan for a new product or service

Project Management

Don’t have the bandwidth for a new project? Let us handle it from start to finish, or let’s work together to make it fast and painless.
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  • Launching a new product or service
  • Marketing communication tools
  • Event
  • Website
  • Blog
  • Presentation
  • Service offer or pitch

Internal Communications

Want more traction in attracting and retaining employees? Looking to build your brand from the inside out? Discover the secret power of internal communications to inspire and create a vibrant culture.
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  • Employee surveys and consultations
  • Conducting workshops or working groups
  • Action plans for mobilizing employees
  • Onboarding strategies and plans
    Employee recognition events
  • Employee town halls: planning, messaging, presentation, animation…
  • Career website
  • Internal communications (memos, presentations, letters or job offers, etc.)
  • Employer marketing: advertisements, kiosks, and other recruitment tools
  • Photography and video
  • LinkedIn page, Glassdoor, or other social sites: content and moderation

Research and Consultation

What is your target audience thinking? Let’s find out! We’ll support you from start to finish with your research or survey project..
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  • Strategies and approach

  • Work schedule

  • Questionnaires and discussion frameworks

  • Electronic survey management

  • Qualitative interviews

  • Reports and presentations to stakeholders

  • Courses of action

Corporate Messaging & Copywriting

Deliver your messages effectively to key audiences to meet business objectives.
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  • Speech or presentation

  • Press release or press kit

  • Website or blog

  • Application forms or grant requests

  • Business or partnership proposal

  • Sponsorship file

  • Business correspondence (letter or e-mail)

  • Invitation or greeting card

Marketing Copywriting

Make the value of your products and services crystal clear. Make it easy for your customers to find you. Let your brand grow on people.
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  • Website or landing pages

  • Blog

  • e-book or whitepaper

  • Newsletters

  • SEO-optimized copywriting

  • Printed communication tools: leaflets, posters, advertising inserts…

  • Sales presentation

  • Product or service description sheet or FAQ

  • Facebook posts or ads

  • Online or printed product catalogue

  • Invitation or greeting card

Marketing Communications in French

Entering the Canadian market but none of your staff speak French? Facile! Let me help your brand speak French, comply with language laws, and succeed in a bilingual market.

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Let’s ensure your marketing communications are perfect in the French language.

Translation or adaptation to FRENCH e.g.

  • Company or product name

  • Editorial and advertising concepts

  • Content for social media

French copywriting, ex.

  • White paper, e-book

  • Blog posts

  • Press releases

  • Catalogs, product sheets

  • Packaging

Collaboration

There are several ways to collaborate: an occasional project, one-off collaborations or an ongoing commitment over a longer period of time. In all cases, collaboration is hassle-free!

Tell me about your project,
and let's find the best way to make it happen.

Contact

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About

isa-logo-short

Over 10 years of fulfilling my mission:
Highly personalized support for your internal and external communications projects.

I’m the marketing communications consultant who can complement your team bringing over 30 years of recognized expertise in the multiple facets of marketing communications, internal or external.

15
years

in a variety of companies (healthcare, technology, professional services)

7
years

in an agency

10
years

of personal service as an independent consultant

More about me

I work with you to meet the business challenges which hinge on your reputation and your ability to attract new customers and top talent.

What you’ll love about my 30 years of experience:
I’ve served a full portfolio of agency clients and worked for companies of all sizes and nonprofits.

Chances are I’m already familiar with your business reality, ready to listen and help you move forward.
My experience is proven: in consumer and healthcare (B2C) as well as business-to-business (B2B) marketing. I’ve served many industry leaders as well as small businesses. Essentially, my marketing strategies create new customers.

At a time when employer branding is becoming an essential component of business success, I help companies face complex cultural challenges: research and action plans to define and bring culture to life, effective internal communications that reflect the brand, marketing strategies to support talent acquisition, and certification processes are all tools at their disposal.

I find pride and joy in delivering strategies that work. My secret is simple: perfectly aligning communications marketing advice to business objectives. My toolbox includes the best of both traditional and digital media, running away from cookie-cutter solutions.

I work with other passionate professionals, from web developers to videographers, photographers and designers, or with your team of professionals and staff, to bring your projects to life.

I invest in the best and most secure tools, including AI-driven, to deliver results efficiently and pass the savings on to you, while never sacrificing human intelligence and creativity.

My mission: to help you attract new customers and raise your profile. To provide you with an enjoyable working experience that will have a lasting impact on your business.

And to make it easy for you to work together, in French and English, whether you’re in Canada or anywhere else in the world.
Let’s get started together.

Projects

Here’s a glimpse of the projects I’ve carried out over more than ten years as an independent consultant.

Projects

Centreon
Content strategy and marketing copywriting

Jubilant Radiopharma
Internal communication

Fleury Ouest
Project management, social media management

Côte-des-Neiges
Branding Attachant (with Tabasko)

Saint-Laurent
Reflections and events – employer branding

Promenade Fleury
Street events

Association québécoise de dégénérescence maculaire
Website

Clients

  • Accord Financial
  • Arrondissement de Côte-des-Neiges-Notre-Dame-de-Grâce
  • Arrondissement de Montréal-Nord
  • Arrondissement de Verdun
  • Arrondissement de Saint-Laurent
  • Association québécoise de la dégénérescence maculaire (AQDM)
  • Association de spina-bifida et d’hydrocéphalie du Québec
  • Association des gens d’affaires de Gouin Ouest
  • AtkinsRéalis
  • Antelope Pets
  • Bâtir son quartier
  • Canadian Federation of Independent Business (CFIB)
  • Centreon Software System
  • CDEC Ahuntsic Cartierville
See more clients
  • Coin Branding
  • Conseil local des intervenants communautaires (CLIC) de Bordeaux-Cartierville
  • Éducaloi
  • Echo Media Productions
  • Fondation Paul Gérin Lajoie
  • G2 Logiciels
  • Groupe Lagacé et Associés inc.
  • Jimmy Lee (Sid Lee)
  • Jubilant Radiopharma
  • Mirego
  • MSA Financial
  • Morin Communications
  • National Film Board of Canada
  • Natural Ark
  • Oasis Virtual Assistant Solutions
  • Ordre des chiropraticiens du Québec
  • PME MTL
  • SDC District Central
  • SDC Quartier Fleury Ouest
  • SDC Promenade Fleury
  • Services Financiers Colas Livernois
  • Ville de Montréal-Est
  • Ville de Montréal
  • Sun Life
  • The Kidney Foundation of Canada
  • Vasco Design
  • We are interactive WAI
AdhocWorks and their clients:
  • [24]7.ai
  • 360 Insights
  • ADP
  • Canadian Association of Insolvency and Restructuring Professionals (CAIRP)
  • Cogeco Peer1
  • Intuit
  • Mercer
  • Pethealth
  • Rogers
  • SCI Logistics
  • Subterra
  • The Investment Planning Counsel (IPC)
  • Tropicana Community Services Organization
  • Univeris
Take a glimpse of some of the projects I’ve worked on.