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Antelope: French Canadian Branding

Support for the francization of dog treat packaging for the arrival of products in Canada while respecting the unique tone of the brand.

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Project Management, Content Strategy & Copywriting

Supported the launch of the AQDM website, dedicated to informing and raising awareness on macular degeneration, specially designed for individuals with visual challenges.

“Isabel has helped us produce an informative website that has become an essential resource for people affected by macular degeneration. She demonstrated skill, excellent customer service, and time management.”

Sylvie Castonguay
General Manager
Quebec Macular Degeneration Association

Content Strategy, and English Copywriting

“Isa provides support for Centreon’s B2B marketing, executing a multiplatform digital strategy that includes ebooks, white papers, case studies, blogs, social posts, and videos.

Isabel has been helping us with our corporate communications and content marketing strategies since 2018. She is our trusted partner for communicating persuasively with our partners and customers in the English-speaking market. She is perfectly integrated with our Paris-based team, enabling regular and predictable planning of initiatives and content to be deployed.”

Marylene Durand
Communications Manager
Centreon

Research Study

Isa assisted Éducaloi in their mission to explain to increase the level of legal understanding of Quebec residents aged 13 to 20, using everyday language, through new channels of communication, outside the school setting.

Brand Review, Project Management

Isa consulted with Côte-des-Neiges-Notre-Dame-de-Grâce and their stakeholders to help define the brand, key messages, and create the slogan “Attachant.” Graphic design : Tabasko.

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Research Study

Isa consulted with employees and stakeholders to uncover the unique aspects of the borough’s culture of the Saint-Laurent borough, ultimately determining what makes it a great place to work, and providing recommendations for their mission, vision and values statements.

Project Management and Events

Isa supported the SDC Quartier Fleury Ouest for several years with promoting the foodie-focused commercial area, including strategic planning, project management, marketing communications, stakeholder relations, and social media.

“We worked with Isabel for several years, including during a pandemic, which was challenging for our businesses. Her turnkey approach allowed our board members to focus on their businesses while significantly advancing flagship projects for our merchant association.”

Maude Théroux-Séguin,
President of the SDC Quartier Fleury Ouest (2016-2021)

Promenade Fleury: Events

Community-focused events for this popular Montréal shopping destination.

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Internal Communication and Employer Brand

Isa supported Jubilant in Canada and the U.S. with communication strategies and internal communications to develop the employer brand and a vibrant company culture.

Graphic design: Engage Presentations

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“Isabel is our trusted communications strategist, developing our employer brand strategies and deploying them with precision. She brings our corporate culture to life through inspiring internal communications, targeted HR marketing tools, and the drafting of company policies and guidelines.”

Michelle Brien
Senior Director, HR
Jubilant Radiopharma

Spina-bifida hydrocéphalie Québec: Content strategy and web copywriting

Virtual assistant for a smooth transition to adulthood

 A virtual assistant helping young people with spina bifida or hydrocephalus gain autonomy in managing their transition to adult healthcare from age 18. Designed as a playful journey, the mobile site contains practical tools, including a directory, checklists, and action plan templates.

Web design: Kiwad

Content strategy and web copywriting to educate on hydrocephalus

Helped Spina-bifida hydrocéphalie Québec launch a website focused on hydrocephalus with an editorial strategy and web copy writing. hydrocephalie.ca

Web Design: Kiwad

“We reached out to Isabel because our organization needed to refresh its image and improve our communication strategies. Isabel quickly grasped our needs and limitations. She was able to diagnose our challenges and propose practical solutions that would help us convey our message more effectively. She guided us in developing our new visual identity, website, and other communication tools. We have already noticed increased attention from potential partners and the general public.”

Laurence Leser
General Manager
Spina Bifida Hydrocephalus Quebec

EVENT: Montréal’s entrepreneurial competition within the 19e Défi OSEntreprendre

Supported PME MTL Centre-Ouest in organizing the Montreal component of the Défi OseEntreprendre entrepreneurial competition, a comprehensive project from the competition launch at the local level to the presentation of the regional gala at Montréal City Hall. The outcome? Montréal’s participation was the highest in the 19-year history of the OSEntreprendre competition, with 347 valid entries, more than double the number received the previous year.

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Event: Tasting tours to promote Montreal neighbourhoods

Support the Habiter Montréal team, whose mission is to encourage the choice of living in Montréal, alongside the Service du développement économique de Montréal, which aims to enhance the commercial vitality of neighbourhoods, to organize several tasting breaks during a public event to explore the neighbourhoods. The idea was to promote the local shops that make up the spirit of each of the city’s boroughs.

New brand image and tagline for the borough of Verdun

Assisted the borough of Verdun in developing a new brand platform, slogan, and a modern, inclusive, and scalable visual identity, crafted as a comprehensive toolbox that can evolve with the strategic plan and provide intriguing creative opportunities for graphic designers.

Graphic design: Tabasko design et impression.

Event: Open-air Markets for Neighbourhood Revitalization

In just 2 months, from scratch, create a festive neighbourhood market offering fresh food, everyday groceries and exotic items, as well as clothing and a variety of new and used goods, attracting vendors and sufficient traffic to an off-centre, little-known neighbourhood. The markets were presented for two consecutive years.

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Copywriting: Chronicling the 40-year history of the Ordre des chiropraticiens du Québec.

Research and writing to capture the compelling narrative of 40 years of chiropractic practice in Quebec.

Graphic design by Vasco Design.

Web copywriting: Bringing the Complice Santé experience to life right from the 1st click

Editorial strategy and copywriting for the clinic’s website to create a comforting experience for customers right from the start, from exploring services and booking appointments.